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About Us

It’s our duty to care for the physical health and mental well-being of every man and woman who laces up their boots to defend our freedom. Less than 50 percent of military personnel and veterans struggling with invisible wounds of war like brain injury, post-traumatic stress, chronic pain, addiction or insomnia receive care.

Our mission is to unite Americans to honor and restore the lives of veterans and military families through individualized, life-improving programs. 

Why Boots? The combat boot is standard in the armed forces and a recognized marker of service. Boot Campaign asks civilians to #LaceUpAmerica to start a conversation and as a demonstration of gratitude for the veteran and military community to connect those who haven’t served with those who have. Every purchase from our store helps provide life-improving programs to veterans and military families.

Boot Campaign is accredited by the Better Business Bureau and was selected as one of 26 national veteran and military service nonprofits that meet the 20 stringent standards. We continue a Platinum rating from GuideStar and have been named one of the nation’s Great Nonprofits. 

We’re proud to say that, on average, our ratio of dollars raised to dollars given back directly to military families is 87 cents on the dollar.